It’s hard to discount the speed of change occurring in the world of retail and consumer products, particularly as the global pandemic accelerated the rush to e-commerce. “Shopper marketing,” which combines location intelligence, mobile technology, and in-store display technology for a new form of in-store promotion, continues to move forward at the pace of the technology on which it is based. Supply chain volatility and accelerating infrastructure demand require significant investment to continually reinforce operations, at the same time that consumer behavior changes at a furious pace. Logistics has taken center stage with the rapid installation of “click and collect” infrastructure and omnichannel distribution dominating all strategies. Add to this the arrival of active, intelligent packaging and intelligent (“Internet of Things”) products, collapsing product life-cycles, rapid product obsolescence, and the implications of all this on inventory and supply chain concepts!
We are going to see more change in the world of retail in the next 5 years than we have seen in the last 100. Savvy brands, retailers, shopping malls, and retail infrastructure companies are working to understand these fast-moving trends, and what they need to do from an innovation perspective to turn them from challenge to opportunity.
Futurist Jim Carroll is known worldwide for helping executives to understand the tsunami of change sweeping every aspect of the sector. In this keynote Jim will put into perspective the latest consumer, technology and marketplace trends and how they will provide new opportunities for disruption, innovation, and business model transformation. Attendees will gain insight into how to tap into these trends and insight to adapt their strategies to a fast-moving future, and how to move forward with an aggressive, action-oriented strategy.
